ABOUT US
Pure Earth Styles
The seemingly simple cuts, nuanced with the fabric and the embroidery, makes the essence of all that is traditional compatible to a modern lifestyle, in caring, in look and feel, design and comfort level. The natural fibers of these garments make them a comfortable wear for all weathers, particularly the tropical weather of Singapore.
About Pure Earth Founder
It is the brainchild of Rashmi Gogna, a veteran designer and merchandiser with wide exposure in the industry including a stint at a leading Italian fashion house. Wearability, versatility and comfort are Rashmi's forte. As in her innate creativity, she has dabbled with various embroideries, palettes and fabrics, (albeit all natural in keeping with Pure Earth's philosophy) which have resulted in universal appreciation and demand in Singapore and abroad. Rashmi ensures that all the custom-made ensembles are personally looked into by herself so that the customers can feel safe in the knowledge that their needs are the designer's top priority.
About Rashmi
Though her roots lie in India, where she studied traditional Indian textiles and arts at the university, her international travels and friendships have shaped her into a true world citizen. Quite evidently, the fusion of her own cultural heritage with her modern lifestyle in cosmopolitan Singapore is a strong influence on Pure Earth's designs. In her own words, “Pure Earth is the true amalgamation of my personality and my philosophy.”